MESIF London is the flagship global conference and exhibition of the Middle East Sports Investment Forum. The 2026 event convenes senior leaders and investors shaping the future of sport in the Middle East and beyond, supported by regional governments and international sports brands. It focuses on innovations, investments and strategies driving growth in the region, from scaling private‑sector partnerships and fostering innovation to redefining sport as a tool for legacy and diplomacy. Attendees include ministries of sport, federations, clubs, investors, sports business leaders, brands, infrastructure specialists, data‑engagement innovators, marketing executives, broadcasters and media personalities.

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