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SBJ National Sports Forum 2027

by Sports Business Journal (SBJ)

8 Mar 2027 – 10 Mar 2027Houston, United States

About

One of the largest annual gatherings of sports business professionals in North America, celebrating its 31st edition in Houston. More than 1,000 sports professionals responsible for ticket sales and service, sponsorship sales and activation, marketing, fan engagement, business development, and diversity and inclusion gather for a three-day immersive, hands-on experience with over 30 breakout sessions, workshops, and main stage sessions. Attendees gain insider access to iconic Houston sports venues.

Who it’s for
Sports professionals from leagues, governing bodies, teams, colleges, sponsors, advertisers, agencies, sporting events, tournaments, associations and sports commissions. It is aimed at those working in areas including marketing, fan engagement, ticket sales, customer service, corporate sales, hospitality, activation, business development, diversity and inclusion, sponsorships, analytics, media, events and business intelligence.
What it covers
A three-day programme in Houston featuring breakout sessions, workshops and main-stage sessions on ticket sales and service, sponsorship sales and activation, marketing, fan engagement, business development, and diversity and inclusion. Activities include access to sports venues, networking, a Newcomers Breakfast with structured networking and presenters, and a closing gala with a venue tour, featured speaker and networking.

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The Westin Galleria Houston

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